Nature Based Solutions Campaign

Burlington Wildways and the City of Burlington’s Parks, Recreation, and Waterfront Department work to conserve and restore Burlington’s wild lands in order to cultivate biodiversity and make Burlington more resilient–and beautiful!

In 2021, they needed to garner public support to pass an addendum to the Burlington Open Space Protection Plan which would dedicate more funds to continue and expand their important work.

They commissioned a comic that would contextualize and explain “nature based solutions,” a wonky industry term that flies right over the head of the average person. They wanted Burlington residents (and key decision makers) to see nature based solutions like they saw solar panels, bicycle-riding, or electric vehicles: an exciting and impactful climate solution worth investing in as city.

The comic was designed to encourage sharing on Instagram. The creative was also applied to presentation decks, signage at public parks throughout the city, and printed as a zine.

The addendum was passed!